Bramidan’s recent growth necessitated a new web solution to serve as global marketing platform for the entire corporation. At the top of Bramidan’s requirement list was a seamless integration with their digital asset management (DAM) system, so Bramidan could manage all of its images and documents from one central database.
Bramidan’s implementation of DynamicWeb focused on process optimization and to scale their business globally. The solution has empowered Bramidan to support its 40 local markets with localized web content, brochures, and other marketing collaterals.
Another benefit is that Bramidan can re-use data from the DAM system everywhere on their websites - including features like the automatic compression of high-resolution images into web formatted images.
This DynamicWeb solution has a substantial impact on the way things are done at Bramidan.
Previously an external art director produced brochures, catalogues, leaflets, and other marketing materials. Today, one marketing employee can handle all language versions of the website and all marketing material including texts, images, brochures, and catalogues.
The solution allows Bramidan to have a presence in, so far, 40 markets across the globe, while updating and controlling all content from their headquarters.