New Feet
New website with PIM and integration to support retailers with self-service portals
The DynamicWeb eCommerce suite with integrated PIM became the solution. New Feet now has a complete branding site with dealer and reseller support via digital warehouse, where the individual stores also have the opportunity to log in and access all product data and marketing data.
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New Feet makes footwear based on orthopedic tradition, where comfort and protection of the musculoskeletal system are the primary goal. It is this tradition and this craft that is at the heart of New Feet's unique shoe concept. Today, New Feet is strongly represented in the Nordic and selected European markets.
The Challenge
As 100% dealer-based, New Feet is focused on both customers and partners. But with two annual and large collections, the time had come for the 7-year-old website to be upgraded.
New Feet wanted an upgrade with a focus on both branding and dealer and reseller support.
The Solution
The DynamicWeb eCommerce suite with integrated PIM became the solution. New Feet now has a complete branding site with dealer and reseller support via digital warehouse, where the individual stores also have the opportunity to log in and access all product data and marketing data. Self-service is a valuable asset to their new solution that benefits both New Feet and certainly their partner network.
The solution is also prepared for launching new webshops in specific markets via ERP integration.
The Result
The structure of DynamicWeb gives New Feet the opportunity to get an overview of the large product range, and it has also made the process easier for dealers and resellers.
The all-in-one eCommerce Suite solution empowers the individual store via digital warehouse based on PIM to log in and get access to all product data and marketing materials - less administrative work, and faster service when retailers need it, are some of the obvious benefits.
