PGL Holidays
Multilingual CMS with full holiday search, booking, payment facilities and user management system
To cater for five separate marketing organisations in the business, each one with a completely different audience demographic and each with a unique approach to market.
PGL is a market-leading provider of activity courses and holidays for schools, youth groups, family holidays, and summer camps for unaccompanied children in the UK.
The Challenge
To take a complex site with lots of functionality and make it consistent, compatible and user-friendly across all formats. Ultimately, improving design and reach to increase sales.
The Solution
A key requirement for the single site application was to cater for five separate marketing organisations in the business, each one with a completely different audience demographic and each with a unique approach to market.
This was achieved through dynamic theming and bespoke detailed Content Management using DynamicWeb, but with common and highly intelligent custom modules that can be used by all marketing organisations.
Under the covers, key data is mined and mixed in from their extensive back office systems to ensure continuity with bookings, availability and eligibility for holidays, all in a live environment using very secure web services.
Full Holiday Search, Booking, Payment Facilities and User Management Systems were developed specifically to cater for customers’ unique requirements using the latest Dot.Net C# technologies, in a secure environment that protects children’s data and personal details online.
The site is currently live in English, but also supports Spanish and French languages with a view to adding further variations as the business grows.
The Result
The site is currently live in English, but also supports Spanish and French languages with a view to adding further variations as the business grows.
PGL website results post launch:
- On average customers are staying on the site for 20% longer, Sessions up by 0.14%, Bounce rate down by 13%
- School activity holiday bookings have increased
- Adventure Holiday Sessions +18%
- Adventure Holiday bookings increased by +11%
- Web bookings now account for 30% of all bookings, an increase of 5%
- Customer feedback forms are indicating a rise in customer satisfaction on the web
- Recruitment - Job applications made via the website are up 29.5%
