Drive more sales through eCommerce email marketing

Email may be one of the oldest digital marketing channels still in use, growing out of the early internet. It has endured because of its ability to adapt to new digital circumstances, and because it continues to prove its worth in conversions and on the bottom line.

Recent DMA return of investment (ROI) figures show an increase from €35.71 last year to €54.43 this year, which indicates that not only is email marketing still alive, it is resurgent.

Our objective with this white paper is to demonstrate how you can generate more sales by having a proper integrated eCommerce email marketing setup that enables you to drive data driven eCommerce email marketing. The following four operational techniques will be introduced in this white paper:

• Personalize content to drive more sales
• Use vouchers for improved customer retention
• Activate abandoned shopping carts to improve sales
• Retain and drive loyalty through a customer club